The unique, innovative and technical maternity apparel line, Mountain Mama, was featured today on ABC’s Good Morning America, highlighting the growing trend of today’s modern woman embracing an active and healthy pregnancy.

“Contrary to past recommendations to avoid starting new exercise routines or exercising too rigorously during pregnancy, modern studies reflect the many benefits of remaining active during pregnancy,” says Mountain Mama’s founder and president, Teresa Delfin. “Mountain Mama was born from the need for technical, trendy and functional clothing for the outdoor enthusiast, ideal for wear during and after pregnancy.”

Consumers piloted the trend and news outlets across the country are reporting on it.  Today’s Good Morning America segment airs during one of the largest outdoor trade shows in the country, the Outdoor Retailer Winter Market, which takes place each January in Salt Lake City.  Hundreds of outdoor gear and apparel exhibitors, and thousands of retailers, partners and enthusiasts, gather at the mecca, the Salt Palace, to ogle at the latest and upcoming trends for the industry.

An Outdoor Retailer exhibitor and member of the Outdoor Industry Association, Mountain Mama offers an award-winning collection of clothes that make it possible for expecting women to continue to play throughout pregnancy without sacrificing the desire for stylish and high-performing apparel.  A combination of innovative designs with technical fabrics yields high-quality apparel that moms can rely on throughout the many prenatal stages, as well as post partum and beyond.

The line’s recognition started with active apparel for pregnant women who hike, swim and enjoy the outdoors. Now, expanding on that foundation, Mountain Mama is preparing to release running and yoga wear for Spring 2012.  

All Mountain Mama products are 100-percent American-made and produced with a minimal environmental footprint in the foothills of the San Gabriel Mountains in Southern California. Designs employ Polartec® fabrics that comply with the independent bluesign environmental standard or plant-based fabrics such as Tencel, Bamboo or Modal whenever possible.

About Mountain Mama:
Mountain Mama is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering Competition. The company is located in the foothills of southern California’s San Gabriel Mountains, where it designs, produces and manufactures the majority of its products within a 20-mile radius. Mountain Mama produces comfortable performance apparel for swimming, hiking, climbing, kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond. 

ABC News' Good Morning America crew came out with us to Joshua Tree. Check out Aimee Roseborrough making it look easy climbing Headstone 34 weeks pregnant.

Since some questions have been raised by non-climbers about the risk involved, it is important to note that Aimee her unborn child were never in any danger.  It may look scary, but what she's doing is safer than driving to the grocery.

As you can see, Aimee was in a full-body harness on a top rope with a highly experienced belayer (former climbing instructor and champion climber, Teresa Delfin, aka our founder). So the most Aimee could "fall" in the unlikely event of an accident would be a few inches -- less than missing a step on a stair.  

And with 14 years experience and a skill level that lets her routinely climb routes twice this difficult, that's not a worry. Which is why her OB says its fine. 

When USA Today wanted to do a story on pregnant women who don't just stay active during pregnancy but continue climbing, kayaking and enjoying other outdoor adventures, they turned to Mountain Mama and our founder, Teresa. 

See the USA Today article HERE.

 Everything we do at Mountain Mama is inspired by the amazing women who know outdoor adventure doesn't end with pregnancy. Here's what one Spartan-racing mama has to say about our baselayers:

"Finding active maternity wear has not been easy for me in the past. I'm short and my stomach just gets HUGE so fast. At the very end of my last pregnancy I found this online company called Mountain Mama. [...] I wanted base layers so I could still go outside and not be miserable. I bought the clouds rest baselayer turtleneck. It is their original; they also have a crew neck and a crossfront for maternity and nursing. What I love about this top is that it is soft, warm and it will fit me after the baby is born so I don't have to feel like I threw away money on something that would only work for a few months."

Read the rest of her review here.

 "Extremely versatile and comfortable" is how Active Gear Review sums up our Olympia fleece pullover. 

"Mountain Mama has come up with a variety of unique fabrics and designs to accommodate these changes in life, while taking Mother Nature’s needs into consideration as well. Utilizing their unique designs and desire to provide for active moms, the Olympia Softshell Maternity Pullover is a great everyday option for pregnancy clothing.  This Polartec® PowerDry® V-neck pullover gives the comfort of feeling like you are wearing your favorite hooded sweatshirt, but with a much more stylish approach!"

Read the whole review here...

 Lesley Carter appreciates our sustainable, all-American, union-made approach, but really it's the clothes that matter when deciding whether it's worth it to throw down for maternity gear. Our new Lassen fleece jacket and re-designed Clouds Rest baselayer have made her a believer!

"Up until now, I refused to buy maternity clothes that I would wear for two months and never get use of again! That all ended when I found Mountain Mama. I no longer have to wear over-sized sweaters and my husband’s jackets; Mountain Mama designs garments that are guaranteed to fit before, during, and after pregnancy."

Read her in-depth review here.

Juliet at Planet Mummy says Mountain Mama has the clothes you need for camping and hiking and being "one with the universe" while pregnant.

Terry at Pregnancy & Newborn Magazine loves our Clouds Rest baselayers, now available in nursing styles. She says:

"Don’t let the chilly weather keep you from hitting the trails during your pregnancy. Mountain Mama has created its Clouds Rest Maternity Baselayer Top and Bottom to keep you warm (and your belly fully-covered) whether you’re trekking through the Smokies or simply trekking to the grocery."

Read her entire review HERE.

ABC News finds that 98% of all swimwear is made overseas. We're proud to be in the other 2%! Ours is made in Southern California, just 20 miles from our headquarters at the foot of the San Gabriel Mountains. Here's the ABC News report:

Viewer in California challenges swim class to check its swimwear label and buy American

Our Outdoor Alphabet onesies are winning over adventurous parents who want to start their little ones off right. They've proven so popular, we've even expanded into toddler tees and added new letters. Mark Stephens over at Adventure Parents (yes, it's a website as well as a subculture) has this to say:

If you don't know about the outdoor clothing by Mountain Mama, you probably should. In the simplest terms, Mountain Mama creates stylish and functional clothing for women who enjoy the outdoors. Especially pregnant women. Mountain Mama doesn't stop there, because, well, who could when there are beloved babies involved? The company works with Seth Neilson, a graphic designer, to make this ultra-cute adventure alphabet series of onsies and toddler t-shirts.

Read it all here