The unique, innovative and technical maternity apparel line, Mountain Mama, was featured today on ABC’s Good Morning America, highlighting the growing trend of today’s modern woman embracing an active and healthy pregnancy.

“Contrary to past recommendations to avoid starting new exercise routines or exercising too rigorously during pregnancy, modern studies reflect the many benefits of remaining active during pregnancy,” says Mountain Mama’s founder and president, Teresa Delfin. “Mountain Mama was born from the need for technical, trendy and functional clothing for the outdoor enthusiast, ideal for wear during and after pregnancy.”

Consumers piloted the trend and news outlets across the country are reporting on it.  Today’s Good Morning America segment airs during one of the largest outdoor trade shows in the country, the Outdoor Retailer Winter Market, which takes place each January in Salt Lake City.  Hundreds of outdoor gear and apparel exhibitors, and thousands of retailers, partners and enthusiasts, gather at the mecca, the Salt Palace, to ogle at the latest and upcoming trends for the industry.

An Outdoor Retailer exhibitor and member of the Outdoor Industry Association, Mountain Mama offers an award-winning collection of clothes that make it possible for expecting women to continue to play throughout pregnancy without sacrificing the desire for stylish and high-performing apparel.  A combination of innovative designs with technical fabrics yields high-quality apparel that moms can rely on throughout the many prenatal stages, as well as post partum and beyond.

The line’s recognition started with active apparel for pregnant women who hike, swim and enjoy the outdoors. Now, expanding on that foundation, Mountain Mama is preparing to release running and yoga wear for Spring 2012.  

All Mountain Mama products are 100-percent American-made and produced with a minimal environmental footprint in the foothills of the San Gabriel Mountains in Southern California. Designs employ Polartec® fabrics that comply with the independent bluesign environmental standard or plant-based fabrics such as Tencel, Bamboo or Modal whenever possible.

About Mountain Mama:
Mountain Mama is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering Competition. The company is located in the foothills of southern California’s San Gabriel Mountains, where it designs, produces and manufactures the majority of its products within a 20-mile radius. Mountain Mama produces comfortable performance apparel for swimming, hiking, climbing, kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond.