Ontario, California (June 4, 2010)—Polartec® has just announced the 2010 APEX Award winners for design innovation, and first on the prestigious list is Mountain Mama’s Fairview Wrap Jacket. Made from Polartec® Thermal Pro® fabric, the Fairview Wrap Jacket accommodates all stages of pregnancy, from washboard abs to baby belly and back again.
“We’re thrilled to be honored alongside industry innovators such as Patagonia, North Face and Arc’teryx,” said company founder Teresa Delfín. “Women tell us how much they love the jacket, but this type of recognition for our debut collection is humbling.”
The Fairview Wrap Jacket was one of two pieces from the Mountain Mama’s Fall 2010 collection nominated for the award by Polartec®’s “secret shoppers,” along with the Clouds Rest Baselayer, the first technical baselayer for maternity.
A panel of judges selected the winners based on the style, function and fit of the garments as well as the most innovative and appropriate uses of Polartec® fabrics in the designs. APEX Award winners receive an etched Tiffany trophy and will be featured at Polartec®’s booth at the summer Outdoor Retailer show, as well as being promoted by Polartec® throughout the year.
The Fairview Wrap Jacket features a design that is as practical as it is fashionable. The adjustable wrap ensures a perfect fit in every trimester and then long after baby’s arrival. The button-up shawl collar blocks out the cold, and the warm, breathable, moisture-wicking Polartec® Thermal Pro® fabric ensures comfort for a wide range of activities.
“After so many years as an outdoor athlete and working in the industry, I knew there were great fabrics that could meet the demands of active pregnancy,” said Delfín. “Polartec was a natural choice for us because their fabrics are as innovative as our designs.”
Mountain Mama has gotten off to a fast start since launching at the Outdoor Retailer Winter Market in January. As an industry veteran who is passionate about her outdoor adventures, Delfín knew she was breaking ground as the first technical outdoor apparel brand for maternity. But the Apex Award nominations came within days of the show, and the buzz keeps growing.
“Women understand how important it is to stay active and healthy during pregnancy,” said Delfín. “Our mission is to provide the quality technical apparel that will let them continue to enjoy playing outside in comfort and style.”