Mountain Mama's booth design and Spring 2011 line both won praise from SNEWS, the outdoor industry news source. The new booth we debuted at Outdoor Retailer Summer Market got Honorable Mention in the Best of Booths Awards for its clean design. And Wendy Geister called out our whole Spring 2011 line in her piece on show highlights:

For the mom-to-be

And for something a little different… Debuting its first spring line, Mountain Mama is a technical apparel brand for pregnant women and nursing mothers who want to stay active. Developed with Antex, its proprietary EstiraTec fabric in tanks, tees and hoodies is a super-stretchy, wicking fabric that is designed to keep its shape in all stages of pregnancy (MSRP $49-$59). A double-layer design on the Olema and Marin shirts keeps tummies covered while nursing (MSRP $39-$49). Also available are bathing suits, a board short, base layers (MSRP $29-$54), capris and pants ($39-$85), and a jacket and vest (MSRP $75-$119,

We've been previewing the Spring 2011 line on Facebook. It will be available to all our mountain mamas beginning February 2011.