The Mountain Mama story is the lead article today in the Orange County Register's Health & Fitness section.

"Delfin, 34, has designed a line of clothing that, if not quite ready-to-wear in labor, is suitable for women who don't want to give up their active outdoor lifestyles while pregnant.... Delfin said she's heard from expecting mothers who tell her, 'Wow, finally somebody understands what I need from clothes.'  Many of her customers are in mountain states like Wyoming, Colorado, Montana and Alaska, where women like to wear something rugged for daytime and yet nice for dinnertime. "People ask, 'Who's your target demographic?' It's active women, and women who want to keep their dignity and not have to wear floral and lace and pastel all the time, which is what you see in maternity wear now."

You can read the whole article by Landon Hall at